While you're not showing up on Google, your customer buys from someone else.
ARAPY builds your business's digital presence: Google, website, ads and social media working together to build trust and bring customers to you.
More visibility. More opportunities. More customers.
Browsing websites built by ARAPY
- Google presence
- Business Profile and Maps
- Professional website
- fast and trustworthy
- Ads
- Google, Instagram and Facebook
- Measured results
- where every customer comes from
Right now, someone is searching for what you do. So why aren't they finding their way to you?
It's not a lack of demand. Without a website and a presence on Google, your business is missing from the exact moment the customer makes up their mind.
- 01
They need something and search for it
“dentist near me”, “repairs in…”, “quote for…”. At that point they're not after a brand: they want a solution, and quickly.
- 02
They only consider what they find
If your business doesn't show up with a clear website, it never makes the shortlist. Not because you're not good, but because you're not there.
- 03
The sale happens without you
The customer gets sorted in a few minutes, and you'd never even know they were looking.
On social media, even with paid ads, you go to people while they're scrolling a feed.
On Google, people search for what they need and land on your website on their own, already intending to buy.
One channel sparks interest. The other is there when the decision is made. Your business needs both.
Made for businesses that want to be found
No website yet
Word of mouth and social media already create interest. What's missing is being there when that interest turns into a Google search, which is where the sale is decided.
Relationship x IntentA website that isn't pulling its weight
Dated, slow or homemade. It doesn't build trust and the enquiries aren't coming in.
Never advertised on Google
Or you gave it a go yourself, spent the money and saw nothing back.
Relationship vs Intent: two paths to your customer
Social media, organic or paid, builds relationships and sparks interest. Google captures the intent of people who already know they need something and are choosing who to buy from. Without a website, your business only takes the first path.
Relationship
Social media, feed ads and word of mouth
- You bring your message to people who weren't looking
- Builds brand, awareness and trust over time
- Ideal for keeping in touch with those who follow and recommend you
- The buying decision usually comes later, often in a search
Intent
Google + website
- People look for you: the need is already there
- Your business shows up at the exact moment of decision
- Reaches people who've never heard of you
- Every search is an opportunity ready to become an enquiry
It's not one or the other. Relationship creates interest and intent converts it. People who see your business on Instagram search your name on Google before getting in touch. Your website is where that interest becomes an enquiry instead of getting lost.
A website is your best salesperson. And it never takes a day off.
These days nearly every buying decision starts with a search. Without a website, your business is left out of the conversation.
Open around the clock
While you're working, sleeping or away for the weekend, your website is showing off your business and bringing in new enquiries.
Trust before the first call
People do their homework before they get in touch. A professional website gives you the credibility a social media page just can't.
A home that's yours
Social platforms change the rules, cut your reach and can lock your account. Your website is an asset you actually own.
The foundation for your ads
Google Ads work far better when they send people to a page built to turn visits into enquiries.
Iftheycan'tfindyou,theycan'tchooseyou.
Two parts, one goal: customers coming to you
Ads bring in people who already want to buy. Your website turns that visit into a conversation. Together, they give you a steady flow of enquiries.
Website design
A professional website designed to turn visitors into enquiries.
- Bespoke design for your business
- Quick to load and fully mobile-friendly
- Words and layout written to win customers
- WhatsApp button and enquiry forms built in
- Technical SEO so Google can find you
Google Ads management
Ads on Google that show up exactly when customers are looking.
- Search and Google Maps campaigns
- Keywords from people ready to buy
- Targeting by area, time of day and audience
- Tracking for WhatsApp messages, calls and forms
- Ongoing optimisation and plain-English reports
From Google to WhatsApp: how customers make up their minds
People searching on Google are already looking to buy. Whether they contact you or someone else comes down to where you show up and what they find when they click.
- 1.Visibility
They search and pick from the top few
Ads and the map take up the top of the page. That's where the attention goes; businesses further down barely get a look in.
- An ad at the top for people searching your service
- Featured on Google Maps in your local area
- Seen at the exact moment they're deciding
More attentionLess attentionGoogleThis is youSponsored
yourbusiness.com
Your Business | Book on WhatsApp
Local to you, top-rated by customers. Message us today to book.
Your Business
4,9 Open now
Competitor 1
4,2
Competitor 2
3,8
- 2.Trust
They check out your website and get their answers
Before getting in touch, people want to know what you do, where you are, whether you're any good and how to reach you. A clear website answers all of that in seconds.
- Services explained in plain English
- Genuine reviews that put people at ease
- A WhatsApp button always to hand
Your Business
Message us on WhatsApp
Services
Reviews
Find us
08:00 - 18:00What do you do?
Answered on the website
Where are you and what are your hours?
Answered on the website
Are you any good?
Answered on the website
How do I get in touch?
Answered on the website
- 3.Conversion
They message you on WhatsApp, ready to go
People who come through your website have already read up, compared and chosen you. The chat starts close to the booking, with fewer questions and less haggling.
- More to-the-point messages
- Less haggling over price
- You know where every enquiry came from
SEYour Business
online
Enquiry from Google, via the website
Hiya! Saw on your website you do implants and you're open Saturdays. Any chance of an appointment this week?09:41We do, no bother! Saturday at 9 or 11, whichever suits you?09:429 would be grand, thanks. Can you confirm?09:42
Same business, very different intent
Here's what the first message tends to look like, depending on how the customer found you.
Found you on social media
Spotted a post while scrolling
Hi, how much would that be?
- Just curious, not decided yet
- Shopping around on price
- Easily goes quiet
Searched on Google and visited your website
Looked for the service and read up on your business
Hi! I read about the treatment on your website and I'd like to book an assessment. When's your next free slot?
- Knows what they want
- Trusts you before the chat starts
- Ready to book or buy
Every step is tracked: you'll know what you spent, where each enquiry came from and how many came in.
Real websites for real businesses
Designed for desktop and mobile together. Most of your customers will find you on their phone.
High-end estate agent
Bevian Imóveis
A property showcase with real video and a direct line to the agent.
From first chat to first customer, step by step
- 01
Free assessment
We get to know your business, your area and how often your audience searches on Google.
- 02
Plan
We define the website message, keywords and suggested ad budget.
- 03
Building your website
We build the site and you approve every stage before it goes live.
- 04
Ads go live
Ads go live with conversion tracking from day one.
- 05
Ongoing optimisation
We track results, cut what isn't working and build on what brings customers.
See how your business shows up on Google today
Free of charge and no obligation. A practical look built on Google's own public data, so you can make up your mind with confidence:
- How your business appears when someone searches for what you do in your town
- Who's showing up ahead of you and what they're doing differently
- What might be putting customers off right now: website, reviews, photos and details
- A starting plan for your website and ads, with clear priorities for your business
Quick reply on WhatsApp
ARAPY
Digital Agency
Strategy, design and paid advertising
A full-service digital agency with a dedicated team
ARAPY was set up to give businesses of every size the digital standard of the big brands: fast, good-looking websites built to sell, with Google Ads that reach people who are already searching.
Strategy, design, development and paid advertising work together. Every project goes through specialists at each stage, from the first assessment to the results report, with one point of contact looking after you from start to finish.
A good-looking website isn't enough. It has to be found and turn visits into customers.
- A dedicated team at every stage
- Agency process, from assessment to optimisation
- Working with clients in Ireland, Brazil and beyond
Questions people ask
Do I need a website to advertise on Google?
You don't strictly need one, but it makes a huge difference. A fast website of your own, built to win enquiries, gets more out of every click and brings down what each customer costs you.
How much should I spend on ads?
It depends on your sector and location. In the free assessment we show you an estimate of how many people search for your service in your area, using Google's own data, and suggest a starting budget that suits where you are.
Is the ad spend included in your fee?
No. The ad budget is paid directly to Google. My fee covers planning, setting up, monitoring and optimising the campaigns so that budget brings in customers.
Can I get just the website or just the ads?
You can, yes. They work separately, but you'll get the best results with both. That's why the assessment looks at the two.
Do you cover my town or county?
We do. Everything is done online, and the ads can target any town, county or country you like.
How will I know it's working?
We set up conversion tracking to measure WhatsApp clicks, calls and form submissions. You can follow everything in simple reports.
Request your free assessment
It only takes 2 minutes. The more you tell me, the more useful the assessment.